Marketing Communications for a Digital Age 1st edition by Tuten

Marketing Communications for a Digital Age, 1st edition by Tuten, published by Sage, examines how brands plan, create, and evaluate communication in a rapidly evolving media environment. The text connects foundational marketing communication principles with digital channels, social platforms, content strategy, audience engagement, branding, and campaign measurement. Students learn how paid, owned, earned, and shared media work together to support strategic objectives. Designed for marketing and communications courses, the book helps readers understand how consumer behavior, data, creativity, and technology shape persuasive messages in contemporary digital marketplaces.